Professionally, each of us is defined by 2 key competencies:
- Our Functional Competency: What we do & how successful we are at doing it.
- Our Ability to Communicate: Our ability to drive results through the spoken word.
When either of these competencies get out of balance with each other, our opportunities for success are limited.
When they are both equally as strong; when you can ‘Speak as well as you Think’; there is no limit to what you can accomplish.
When you ‘Speak as well as you Think‘, you are described with words like:
| Credible | Natural | Passionate |
| Confident | Compelling | Clear |
| Interesting | Organized | Concise |
| Genuine | Professional | Charismatic |
When you are described this way, you can:
- Create Change, by selling your ideas, products or services internally and externally and having your recommendations accepted.
- Share Information, by clearly and concisely delivering news, updates and strategies. This is one of the key roles of a leader.
- Lead Others, by effectively sharing your organizations’ vision, goals and results and helping others ‘buy into them’.
Your Own Personal Coaching Solution
The Four Quadrants of Communication
| Executive Presence Intentional Physical & Vocal Presence |
Message Organization Format your information |
| Delivery Informal ——– Formal |
Q & A / Facilitation Interacting with your listeners |
Executive Presence
What do you do with yourself?
- Focus: Where to look when you speak
- Gestures: What to do with your hands when you are & aren’t using them
- Movement: How and why do you stand and move
- Volume: How to use your ‘Speaker’s Voice’
- Inflection: How to inflect your key points and messages
- Momentum: How to ‘drive a presentation vocally’ without rushing it
- Non-Words: Minimizing & eliminating ‘Umm, Ahh, Like & You Know’
As you intentionally maximize these skills, you come across as more interesting, authentic, credible, sincere, professional and organized.
When executed well, these adjectives are assigned to you by your listeners. You would be described as having strong ’Executive Presence’.
Message Organization
Organize your Message
We introduce a tool to consider who are your listeners, what you know about the decision makers and key influencers and the logistics around your delivery. We then ask the question, “When you’re done speaking, what do you want your listeners to DO, KNOW, or BELIEVE”.
We provide 3 Formats in Word and in Master PowerPoint format to help you organize your message. They are:
- Do This if your purpose is to Recommend, Propose, Persuade or Influence
- Know This if your purpose is to Inform, Update or Educate
- Believe This if your purpose is to Inspire, Persuade or Influence
And finally, we share the 6 Key Forms of Influence. By including multiple Forms of Influence in your message you make the message compelling and yourself memorable.
You’ll learn to organize your message so it flows well. Your listeners will see and hear the logic in it by solid transitions.
Delivery
We then coach you to apply the Executive Presence skills to your preferred delivery method using a message you organized.
Delivery methods range from Informal to Formal. Great speakers can communicate effectively when using any of these methods.
Q & A / Facilitation
Interacting with your listeners
- Informational Q & A
- Hostile Q & A
- Establishing Viewpoints & Responses
- Handling Questions of Interest
- Handling Objections
We finish with Q & A and interacting with your listeners. You learn to answer questions directly and rephrase hostile questions.
When you can’t answer directly, you learn how to identify the issue and deliver a defendable response.
